120 rubles from each pack are directed to three funds:
- ANO 'Women for Development' provides legal and psychological assistance to girls and women in Chechnya, as well as helps in resolving various issues, including health-related problems.
- The Association E.V.A. works to protect women across the country affected by HIV, tuberculosis, and viral hepatitis. They improve their access to quality medical, social, and psychological services and work to reduce stigma and discrimination.
- The Crisis Center 'INGO' provides assistance to women from all over Russia who have experienced violence.